CURIE INSTITUTE – LEGACY DONATION CAMPAIGN
TV Ad – 2024
The Curie Institute pays tribute to Marie Curie and the commitment of its researchers who fight against cancer, bequeathing to each generation the hope of defeating the disease.
This second collaboration between Agence B8 and Agence Bastille for the Curie Institute draws on the history of research to reach out to the discoveries of tomorrow.
The challenge was to bring Marie Curie, whose name still graces the institution, alongside contemporary researchers to evoke the continuity of science and medical progress. The transmission of knowledge and the audacity of researchers echoes the gesture of testators who give in the hope of offering better health to future generations.
The complexity of the project lay in particular in the documentary research and the development of a split screen combining archive footage and real shots of the Institut Curie teams.
clients
AGENCE BASTILLE
INSTITUT CURIE
director
AXEL ZEILIGER
production
AXEL ZEILIGER
YOANN LUIS
director of photography
JEAN COMBIER
camera assistant
SÉBASTIEN ROCHE
set design
ELISE HENRY
sound operator
FABIEN JOSSET
key grip
ADRIEN GUIOT
electrician
THOMAS COULOMB
editor
VALENTIN WULLSCHLEGER
colorist
JEAN COMBIER
cast
CÉCILE PHAM
sound recordist, editor & mixer
RAPHAËL PIBAROT
voice over
ELISABETH BONNEAU
making-of
VALENTIN WULLSCHLEGER
MAKING-OF
Have a look backstage of that ambitious shooting in the heart of the Curie Institute