THE LITTLE THINGS
Ad campaign – City of Lyon – 2025
The Lyon Metropolitan Area called on B8 to create these 12 30-second films as part of the ambitious campaign “Les Petits Gestes Font Les Grandes Histoires” (Small Gestures Make Big Stories) to promote public action on the themes of well-being, living environment, solidarity, and purchasing power.
For their latest collaboration, Agence Bastille and B8 developed the concept of virtuous circles representing the actions of the City of Lyon. A campaign of 12 films shot in as many days with amateur actors from Lyon and staff from the institution. Available in vertical and horizontal formats as well as posters, the campaign was widely distributed throughout the city: cinema, TV, web, bus shelters, press, etc.
client
MÉTROPOLE DE LYON
agency
AGENCE BASTILLE
director
ROBIN POGORZELSKI
cinematographer
JEAN COMBIER
electrician
THÉO CHARPENTIER
editor
VALENTIN WULLSCHLEGER
motion designer
MEHDI DAROUX
voice over
LIZA BLANCHARD
sound editor & mixer
RAPHAËL PIBAROT
colorist
JEAN COMBIER
cast
THOMAS BOUISSET
LESLIE GUEGUEN
ÉLODIE SENIGALLIA
AUDREY GUÉRIN
SACHA KATTAN
DYLAN GADOUD
ABDALLAH JAMES
CARLA VALLÈS
producer
AXEL ZEILIGER