ski day at alpe d’huez – alpes ishere

This series of 5 videos is designed to promote a getaway with friends in the Alpe d’Huez area. Big ski, ski touring or just relaxing… 

B8 Agency had to cast a group of friends among many profiles of extras corresponding to the target 25-35 years. The filming then took place in Alpe d’Huez for two days, the time to illustrate the outdoor activities. The Department of Isère particularly wanted to promote the accessibility of the resort thanks to the new Eau d’Olle cable car, built to ease access to the ski area.

The video campaign was broadcasted on the Alpes IsHere social networks at the beginning of the winter.