Campaign against Alzheimer
TV ad – 2023
The Fondation pour la Recherche Médicale has given the floor to its ambassadors Matt Pokora, Elie Semoun and Laury Thilleman to appeal for donations for research into Alzheimer’s disease.
B8 Agency rose to the challenge of producing this content in record time alongside the celebrities involved in this campaign against Alzheimer. The content was shot in Paris, alongside video reports on Alzheimer’s for the FRM.
The TV advert was widely broadcast on all channels, and versions featuring the 3 FRM ambassadors against a yellow background relayed the campaign on social networks. The 2023 fundraising campaign was a resounding success in support of research.
agency
AGENCE BASTILLE
client
FONDATION POUR LA RECHERCHE MÉDICALE (FRM)
director
ROBIN POGORZELSKI
director of photography
JEAN COMBIER
camera
MATHILDE BLESCH
SÉBASTIEN ROCHE
JORIS FAVRAUD
sound technician
PAULINE BARACCO
make-up & hair
RIKA BITTON
production
AXEL ZEILIGER
ILONA SAUVAT
YOANN LUIS
editing & motion design
VALENTIN WULLSCHLEGER
sound mixing
RAPHAEL PIBAROT
colorist
JEAN COMBIER
guests
MATT POKORA
ÉLIE SEMOUN
LAURY THILLEMAN