The Fondation pour la Recherche Médicale has given the floor to its ambassadors Matt Pokora, Elie Semoun and Laury Thilleman to appeal for donations for research into Alzheimer’s disease.
B8 Agency rose to the challenge of producing this content in record time alongside the celebrities involved in this campaign against Alzheimer. The content was shot in Paris, alongside video reports on Alzheimer’s for the FRM.
The TV advert was widely broadcast on all channels, and versions featuring the 3 FRM ambassadors against a yellow background relayed the campaign on social networks. The 2023 fundraising campaign was a resounding success in support of research.