FLOWERS AGAINST CANCER – CURIE INSTITUTE

Advertising / Fundraising – 2024

For the past 20 years, in March, the Curie Institute has organized a nationwide campaign to support cancer research and medical innovation.

It took 3 days of shooting to produce this official film to mark the 20th anniversary of the flowers campaign. The project was conceived in different formats for TV, cinema, social networks and even radio. A campaign with a national scope and an ambitious aesthetic: combining substance and form for a useful cause, B8’s DNA.

client

INSTITUT CURIE

director

ROBIN POGORZELSKI

production

YOANN LUIS
AXEL ZEILIGER

agency

AGENCE BASTILLE

director of photography

JEAN COMBIER

assistant director

ROBIN VERGNES

camera assistants

MATHILDE BLESCH
MARGUERITE JANNIAUX

sound engineers

PAULINE BARACCO
FABIEN JOSSET

set design

PAM’S DESIGN
ELISE HENRY
MILA FICHOU
NINA GAINES
LUCIE BRUN

chief electrician

THOMAS COULOMB

gaffers

EMMANUEL MALHERBE
SILVIO BELVISO

key grip

ADRIEN GUIOT-VALENTIN

make-up & hair

RIKA BITTON
CINDY GOMEZ

film equipment & vehicles

PLEINE IMAGE
TSF

set management

LA ROSE

editor

VALENTIN WULLSCHLEGER

vfx

SHAKY PROD

colorist

JEAN COMBIER

sound design & mixing

RAPHAEL PIBAROT

voice over

SETH YOUNG RUIZ

music

VICTOR SOLF

cast

GABRIELLA MERONI
JOAO KANDA
WILLIAM (AGENCE MARILOU)
BERNARD THIÉLÈS
SYLVIA FRE
FRANCK BOURDEAUT

extras

ARNAUD BONNEL
KENZA COURTOIS
LOLA BURBAIL
LESLIE GUEGUEN
THOMAS BOUISSET