Flyback – raymond weil
Advertising – 2023
The famous Swiss watchmaker Raymond Weil presents its new Flyback watch, a tribute to the brand’s aviation-loving founder.
To accompany the release of this limited-edition watch, B8 created an ambitious film, alternating fiction and packshots, while respecting the brand’s values. This original format led to a film shoot in the form of a journey back in time among vintage aircraft.
B8 also produced a making-of feature, as well as a short video featuring Raymond Weil’s grandchildren, who wanted to revisit the characteristics of this unique watch.
client
RAYMOND WEIL
director
SIMON BOURRAT
production
AXEL ZEILIGER
ILONA SAUVAT
director of photography
PIERRE BARBIER
camera assistant
SÉBASTIEN ROCHE
chief electrician
LOUIS HAUTIER
set design
MARIE-MARINE NOTTE
editing
VALENTIN WULLSCHLEGER
colorgrading
SIMON BOURRAT
voice over
SETH YOUNG RUIZ
sound editing & mixing
RAPHAËL PIBAROT
intern
NATHAN ESCOULA
cast
MICHEL RIZZI
making-of
SIMON GILLOUIN
planes
AERO RETRO