Flyback – raymond weil

Advertising 2023

The famous Swiss watchmaker Raymond Weil presents its new Flyback watch, a tribute to the brand’s aviation-loving founder.

To accompany the release of this limited-edition watch, B8 created an ambitious film, alternating fiction and packshots, while respecting the brand’s values. This original format led to a film shoot in the form of a journey back in time among vintage aircraft.

B8 also produced a making-of feature, as well as a short video featuring Raymond Weil’s grandchildren, who wanted to revisit the characteristics of this unique watch.

client

RAYMOND WEIL

director

SIMON BOURRAT

production

AXEL ZEILIGER
ILONA SAUVAT

director of photography

PIERRE BARBIER

camera assistant

SÉBASTIEN ROCHE

chief electrician

LOUIS HAUTIER

set design

MARIE-MARINE NOTTE

editing

VALENTIN WULLSCHLEGER

colorgrading

SIMON BOURRAT

voice over

SETH YOUNG RUIZ

sound editing & mixing

RAPHAËL PIBAROT

intern

NATHAN ESCOULA

cast

MICHEL RIZZI

making-of

SIMON GILLOUIN

planes

AERO RETRO