Swiss watch manufacturer Raymond Weil wanted to mark the launch of its new watch, inspired by the work of Jean-Michel Basquiat, with a visually daring campaign.
B8 once again called on talented director Loic Foulon to create this formally ambitious video, in the image of the New York artist who inspires this collection. A day’s shooting in the studio was needed to produce moving packshots of the watch, in a raw, plastic universe. Post-production then enabled the watch to be integrated into a digital gallery of works of art, under the supervision of the Basquiat Estate. The project was adapted in several formats for the brand’s social networks, as well as for dynamic display on screens around the world.