FREELANCER LADIES – RAYMOND WEIL

For this second collaboration with Raymond Weil, B8 called on director Loic Foulon to come up with this elegant concept combining 3 tableaux around a modern, independent woman. The film’s artistic direction was meticulously crafted, playing on the light passages in the settings. The brief was to present the watch through subtle “lifetsyle” product shots, without packshots. The project was adapted in several formats for the brand’s social networks.