The famous Swiss watchmaker Raymond Weil is presenting its new Freelancer Ladies collection, a range of 6 luxury watches aimed at a refined female clientele.
For this second collaboration with Raymond Weil, B8 called on director Loic Foulon to come up with this elegant concept combining 3 tableaux around a modern, independent woman. The film’s artistic direction was meticulously crafted, playing on the light passages in the settings. The brief was to present the watch through subtle “lifetsyle” product shots, without packshots. The project was adapted in several formats for the brand’s social networks.
AXEL ZEILIGER ILONA SAUVAT
director of photography
make-up & hair
sound design & mixing
JESSY BERNHEIM CHARLIE BERNHEIM MICHEL RIZZI GUILLEMETTE DE COURVILLE POLINA DERKACH ALIZÉE LAMUR ANTHONY SÉRAPHIN
L’EMBARCADÈRE LYON KNVA – MAISON VITTON LE GARAGE – HOTEL MERCURE