The Saint-Etienne metropolitan area is boosting the attractiveness of its region by promoting its areas of excellence: industry, design and medical technology. A wide-ranging campaign, entitled New World, has been rolled out across a number of media, including these 3 short films produced by B8.
B8 crew spent 3 days immersed in companies in Saint-Etienne, filming the people and machines that work there and understanding the challenges they face. Post-production for this series involved recording the voices in the studio, sound design and motion design to ensure that the graphic design respected the project’s overall charter.
These three films are being shown as part of a national appeal campaign highlighting Saint-Etienne’s sectors.