promote responsible consumption – ecolabel

Web campaign 2019

The European Ecolabel is a certification that guarantees sustainable and environmentally friendly consumption. As its success grows among consumers, the European Environmental Bureau has organized this 5 video campaign to better inform. Did you know for example that the Ecolabel concerns household products as much as the textile industry or tourism?

To produce this awareness campaign, Agence B8 had to carry out a lot of research before putting it into this original square format. The challenge was to enhance a dense and sometimes austere content with a playful and effective form on social networks, where this campaign was massively relayed on a European scale.